Brand Activation
Dr KO Roadshow 2024
Dr KO Roadshow 2024
From the dermatology department of Dr KO's team, they aimed to run a roadshow and educate customer on their skin condition by providing machines that scan customer's skin on site. With that, conditions can be treated with the right product and consultation from Dr KO's team.
We needed to ensure lights was the main thing in this roadshow as a tool to capture attention. The brighter the booth, the more attention it brings.
We explored playing with minimal lights like LED strip but materials that can boost and enlarge lights coverage which is the PP hollow board material.
That solution itself basically created a lightbox by itself without shining too much light but yet a good ambient feel.
Product Showcase
Main product line to feature Dr KO's key product for facial
Make Up Table-a-like
Creating a make up table-a-like with more lights that provide glow to customer faces with product being featured
Special Highlight Area
A space where new products can be featured according to different roadshow and region.
