Toyota Motor Asia
Start Your Impossible 2024
One Team Asia
Across Asia, remarkable athletes break records, defy odds, and prove that “impossible” is just a word. Toyota collaborates with Asian athletes through the “Start Your Impossible” initiative, where these trailblazers’ success extends beyond sports, making positive impacts in their communities as ‘Dual Heroes’. This dedication to social good comes at a cost however, demanding precious time from already grueling training schedules.
Location: Shangri-La Hotel, Paris
Branding in hotel takeover
Video about Start Your Impossible campaign produced by CNBC
Another video produced by Toyota Times team from Japan
Note: This project was tasked to us and work hand in hand with Dentsu Singapore & Dentsu London. Restless Lab Sdn Bhd do not own this project but merely worked on a small role in this project.